As Chief Marketing Officer of Marathon Kids, I drove all marketing, creative, and PR nationally. My functions included consumer marketing (brand, social, influencer, vertical, digital strategy), product marketing, growth and performance marketing (social, SEM, SEO, TV, print media, direct mail), Customer Relationship Marketing (email, in-app), communications (consumer PR, business PR, internal/exec comms), and creative (design, copy, editorial, photography, video).
